Celebrating over 40 years of service to individuals, families, and communities in the San Francisco Bay Area.

The Project RIDE seeks to directly counter tobacco usage among youth, young adults and Asian Americans through an intervention employing the enormous popularity of the import scene. Priority issues are (1) secondhand smoke exposure, (2) sponsorship by tobacco industry, (3) cessation, and (4) prevention among youth.

Project RIDE brings together local youth and car enthusiasts, throughout the Bay Area and California, to protect both their communities and the car-import culture from tobacco industry infiltration. The Project RIDE promotes young Asian Americans as advocates and leaders by transforming their participation in the car scene as a powerful way to make meaningful and proactive changes in their communities.

Contact Info

655 13th Street, Suite 304, Oakland, CA 94612
p: (510) 761-7433
f: 415-755-2269

Facebook: @ProjectRIDE
Instagram: Project_RIDE

  • Since I've been blessed with the chance to have a good education and many opportunities, I feel obligated to give back and to use the education and the experiences I've had to make an impact.

    Chris McCoy
    AmeriCorps VISTA
  • Seeing the kids' growth through the years, despite the odds being against a lot of them, for whatever reason, is what inspires me to stay here.

    Kevin Lacy
    Before & After School Site Coordinator - San Francisco
  • I feel energized by my work and the teenagers inspire me with their candor and honesty. I’m always learning from them!

    Mary Jane Landolina
    School Counselor - Tamalpais High School, Marin County
  • I am motivated by all the great people that work for BACR and the wonderful things they do. My great reward is knowing that I can help them in their work to support communities all over the Bay.

    Collin Brown
    Web Develop and IT Support
  • Helping other people is what inspires me to work here. Being able to change people's lives, by helping them understand their problems with alcohol, is a huge contribution to my inspiration here.

    Maria Vega
    Office Coordinator - Marin County DUI Program
  • I know that, if I am able to overcome hard struggles in my life and do my best at achieving success, I can encourage the young people that I advocate to do their best as well.

    Court Advocate

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